Can mass media save lives? Findings from a cluster randomised controlled trial in Burkina Faso

Speaker: Dr Joanna Murray, Director of Research at Development Media International
Venue: Upper Meeting Room (UMR) 36 Gordon Square, LIDC Building London WC1H 0PD
Time: 12:30 to 14:00 
Date: 17 May 2017

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Media campaigns can potentially reach a large audience at relatively low cost, but, to our knowledge, no randomised controlled trials (RCT) have evaluated their impact on a health outcome in a low-income country. In partnership with LSHTM we evaluated the impact on all-cause post-neonatal under-five child mortality of a radio campaign addressing child health behaviours in rural Burkina Faso.


Dr Joanna Murray is the Director of Research at Development Media International (DMI), a UK based NGO that runs radio, television and mobile campaigns to change behaviours and improve lives in developing countries. Jo oversees the monitoring and evaluation of DMI’s communication campaigns, working closely with academic partners. Her background is in epidemiology and public health. Before joining DMI Jo was a researcher based in the Child Health and Neonatal Medicine units in the School of Public Health at Imperial College London, where she also completed her PhD. She has a degree in Biology from the University of York and a Masters in Modern Epidemiology from Imperial College London.

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