3ie Impact Evaluation Report 49

Measuring the impact of SMS-based interventions on uptake of voluntary medical male circumcision in Zambia

This study assessed the impact of two five-month short message service (SMS) campaigns designed to increase the uptake of voluntary medical male circumcision (VMMC) in Zambia; one was a ‘conventional’ campaign where all participants received the same package of information and the other campagin was  designed to be dependent on the participants’ level of intention on undergoing VMMC. The intervention did not significantly increase the self-reported and verified VMMC uptake. Future research is still necessary to fully understand the potential of SMS-based tools for VMMC demand creation.

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