Impact evaluations
Optimising the use of economic interventions to increase demand for voluntary medical male circumcision in Kenya
3ie Impact Evaluation Report 47
Harsha Thirumurthy, Eunice Omanga, Samwel Ogik Rao, Kate Murray, Sam Masters and Kawango Agot
This study assessed the impact of two five-month short message service (SMS) campaigns designed to increase the uptake of voluntary medical male circumcision (VMMC) in Zambia; one was a conventional campaign where all participants received the same package of information and the other campagin was designed to be dependent on the participants’ level of intention on undergoing VMMC. The intervention did not significantly increase the self-reported and verified VMMC uptake. Future research is still necessary to fully understand the potential of SMS-based tools for VMMC demand creation.