Population Foundation of India
The Population Foundation of India (PFI) is a national non-governmental organization (NGO), which promotes and advocates for the effective formulation and implementation of gender-sensitive population, health and development strategies and policies. PFI addresses population issues within the larger discourse of empowering women and men, so that they are able to take informed decisions related to their fertility, health and well-being. Advocacy and behaviour change communication have been a central feature of PFI’s efforts to promote gender equality, the empowerment of women and improved health-seeking behaviours within families, communities and the health system. PFI works in collaboration with the national and state governments and diverse civil society organisations to advance reproductive rights. PFI has a proven track record of implementing advocacy initiatives with multiple partners, in multiple locations and with multiple objectives. PFI’s strategy is to use rigorous evaluations to design evidence-informed policy advocacy interventions. PFI has expressed interest in building up their M&E capacity to be able to establish rigorous results.