3ie’s Shaon Lahiri and Radhika Menon wrote an opinion piece for The Times of India, India’s largest circulating daily. The piece is based on the findings from 3ie’s scoping paper on promoting latrine use published last year. In the post, they discuss that while toilets are being built under the Swachh Bharat Mission (Clean India Mission), messaging in sanitation campaigns has failed to address some deep-rooted beliefs and attitudes about open defecation.