Evaluating advocacy initiatives: what works?
In recent decades, advocacy programmes have proliferated, particularly in development programming. They have aimed to establish or change policy and legislation, bring about positive change within an organisation, or target behavioural and attitudinal change amongst individuals or communities.
This brief is based on a 3ie working paper that reviewed 56 impact evaluations and used positive deviance analysis to identify factors associated with successful advocacy programmes. It also summarises the paper’s findings on challenges related to evaluating advocacy and offers pointers for identifying suitable methods.
